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About Us

Knowledge, Experience & Independent Advice

Co-founded in London in 1999 by Ruth Simpson with (now retired) business partner Jane Pike, Inform is a contract furniture & lighting consultancy specialising in contemporary Northern European design.


We have curated a prestigious group of eight remarkable Scandinavian and Dutch manufacturers who we represent across the UK & Ireland, all of whom commission and produce high quality, functional products by some of the most interesting designers working today. 

Environmental responsibility, the use of natural materials, quality and product lifetime are all essential criteria adhered to by the companies that we are privileged to represent.


We work with architects, designers, furniture dealers and businesses directly, assisting with their specifications for furniture and lighting, as well as supplying to wholesale and retail customers. 


Together the team bring over 40 years experience working in contract interiors and have helped to successfully deliver on numerous high profile and demanding projects.


We'd love to hear about your project - please get in touch.

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